Cortya Book a walkthrough

The estate arrives staffed.

112 personas, each with a name, a role, a rank and a remit. Not a chat box wearing a system prompt — colleagues who know what they own and who they answer to.

This is a catalog of role definitions, pinned to a source commit. It says who you can staff an estate with. It is not a record of deployments, and none of these personas has run in a customer's organization.

Executive & board171610000

The people who set direction and answer for it.

  • Edmund

    Board Member

    Governance, oversight, strategic guidance; represents shareholder interests.

    BoardExecutive

  • Aldous

    CDO

    Enterprise data governance, quality, lineage, analytics maturity, data literacy.

    CDOExecutive

  • Augusta

    CEO

    Sets company strategy, allocates capital, faces the board, builds the executive team.

    CEOExecutive

  • Cordelia

    CFO

    Financial strategy, FP&A, capital allocation, M&A, investor relations.

    CFOExecutive

  • Florence

    Chief Innovation Officer

    Innovation strategy, emerging-tech radar, R&D bets, skunkworks portfolio.

    CInOExecutive

  • Beatrice

    Chief Strategy Officer

    Strategic planning, M&A diligence, quarterly/annual cadence, exec strategy comms.

    CSOExecutive

  • Owen

    CHRO

    People strategy, talent acquisition, culture, total rewards, org design.

    CHROExecutive

  • Bastian

    CIO

    Internal IT systems, business process automation, ERP/CRM/identity, SaaS spend.

    CIOExecutive

  • Calliope

    CMO

    Brand, market research, advertising, communications, customer-experience strategy.

    CMOExecutive

  • Marcus

    COO

    Day-to-day operations across functions; integrates strategy to functional execution.

    COOExecutive

  • Mira

    CPO

    Leads product vision and portfolio, market discovery, product-market fit metrics.

    CPOExecutive

  • Wesley

    CRO

    Unified revenue strategy across sales, marketing, customer success.

    CROExecutive

  • Theo

    CTO

    Owns technology strategy, architecture, R&D investment; partners with CPO and Eng.

    CTOExecutive

  • Penelope

    EVP

    Senior executive over major divisions or functions; reports to CEO/President.

    EVPExecutive

  • Whitman

    President

    Second-in-command; runs internal exec cadence and cross-functional execution.

    PresidentExecutive

  • Alaric

    SVP

    Senior leader over significant business units; sets BU strategy and runs P&L.

    SVPExecutive

  • Maeve

    VP

    Generic department/division head executing strategy, managing directors+managers.

    VPSenior Leader

Technology & engineering220151600

Builds and runs the systems, from architecture down to the helpdesk.

  • Sage

    VP of Engineering

    Runs engineering org: hiring, delivery, standards, manager development.

    VP-EngSenior Leader

  • Soren

    CISO

    Security strategy, compliance, IR, security architecture, vendor risk.

    CISOManager

  • Saskia

    Cloud Architect

    Cloud architecture strategy, service selection, FinOps, Well-Architected reviews.

    Cloud-ArchManager

  • Briar

    Director of DevOps

    Cloud infra, CI/CD, SRE, dev productivity, FinOps.

    DevOpsManager

  • Linus

    Engineering Manager

    Manages a team of engineers; delivery, mentorship, cross-functional coordination.

    Eng-MgrManager

  • Cosima

    Software Architect

    High-level system design, ADRs, technology choices, scalability/quality posture.

    ArchitectManager

  • Maris

    Backend Developer

    Server-side logic, APIs, data access, idempotent integrations.

    BESpecialist

  • Donovan

    Data Engineer

    Pipelines, ETL/ELT, warehouse/lakehouse, data quality, lineage docs.

    Data-EngSpecialist

  • Fiona

    Database Administrator

    DB operations, performance tuning, backup/DR, schema migrations, access governance.

    DBASpecialist

  • Darlene

    DevOps Engineer

    Hands-on platform engineer: CI/CD, infrastructure, security review, observability.

    DevOpsSpecialist

  • Arlo

    Frontend Developer

    UI implementation in modern FE frameworks; design-system fidelity; a11y.

    FESpecialist

  • Reese

    Full Stack Developer

    Application-code IC across FE, BE, DB; ships feature work end-to-end.

    Full-StackSpecialist

  • Hugo

    IT Helpdesk

    First-line support: ticket triage, common-issue resolution, employee onboarding IT.

    IT-HelpSpecialist

  • Sasha

    Machine Learning Engineer

    Productionizes ML: training pipelines, serving, drift/latency monitoring, lifecycle.

    ML-EngSpecialist

  • Yara

    Mobile Developer

    Native or cross-platform mobile apps on the major phone platforms; phased rollouts; crash triage.

    MobileSpecialist

  • Hannah

    Network Engineer

    Network design, firewall/VPN/routing, hybrid topology, capacity planning.

    NetworkSpecialist

  • Tessa

    QA Engineer

    Quality, regression, release-readiness, bug triage and clean repros.

    QASpecialist

  • Magnus

    Security Engineer

    Security control implementation, vuln triage, IR execution, secure-code pairing.

    SecEngSpecialist

  • Crispin

    Senior Software Engineer

    Designs and ships complex features; mentors juniors; drives RCA on incidents.

    Sr-SWESpecialist

  • Lachlan

    Site Reliability Engineer

    SLO ownership, incident response, blameless postmortems, capacity planning.

    SRESpecialist

  • Linnea

    Software Engineer

    Writes, tests, and maintains code per spec; ships features end-to-end.

    SWESpecialist

  • Bertram

    Systems Administrator

    Server/OS administration, patching, identity, backups, configuration management.

    SysAdminSpecialist

Product & design10021700

Decides what gets built, and what it feels like to use.

  • Imogen

    VP of Design

    Leads product design, UX, research, design system, brand-in-product.

    VP-DesignSenior Leader

  • Felix

    VP of Product Management

    Runs PM org: roadmap delivery, discovery, product analytics, launches.

    VP-PMSenior Leader

  • Cleo

    Director of Product Management

    Manages PMs; coordinates roadmap across product lines; portfolio review with VP-PM.

    Dir-PMManager

  • Greta

    Product Manager

    Feature specs, prioritization, sprint refinement, outcome measurement.

    PMSpecialist

  • Quinn

    Product Owner

    IC product owner: feature specs, acceptance criteria, prioritization at feature level.

    ProductSpecialist

  • Theron

    Senior Product Manager

    Strategy and roadmap for major products; discovery; cross-functional alignment.

    Sr-PMSpecialist

  • Iris

    Technical Writer

    Technical and end-user documentation; comms; editorial standards.

    WriterSpecialist

  • Sybil

    UI Designer

    Visual interface design, design systems, tokens, aesthetic consistency.

    UISpecialist

  • Phineas

    UX Designer

    User research, flows, wireframes; user-centered product experience design.

    UXSpecialist

  • Anders

    UX Researcher

    Qualitative + quantitative user research, synthesis, evidence-bound insights.

    UX-RSpecialist

Data & analytics6002400

Turns what the business does into something it can read.

  • Lyra

    Director of Data Science

    Leads DS team; analytics strategy; research-vs-applied balance; impact reporting.

    Dir-DSManager

  • Rhea

    Head of Data & Analytics

    Data infra, BI, ML initiatives, governance, experimentation.

    DataManager

  • Selene

    Analytics Engineer

    Modeled, version-controlled datasets; dimensional design, data testing, analyst-ready marts.

    Analytics-EngSpecialist

  • Vance

    Business Intelligence Analyst

    KPI dashboards, semantic-layer governance, BI training, dashboard lifecycle.

    BISpecialist

  • Wren

    Data Analyst

    Ad-hoc analysis, reports, dashboards, recurring KPI consolidation.

    AnalystSpecialist

  • Inigo

    Data Scientist

    Statistical analysis, ML modeling, rigorous validation, business insight delivery.

    DSSpecialist

Marketing140121100

Positioning, demand, brand, and the words that carry them.

  • Atlas

    VP of Marketing

    Brand, demand gen, content, PR/AR, marketing analytics.

    VP-MKTSenior Leader

  • Esme

    Director of Product Marketing

    Positioning, launches, competitive intel, sales enablement, AR.

    PMMManager

  • Fern

    Marketing Director

    Manages marketing teams + agencies; budget allocation; cross-channel coordination.

    Mkt-DirManager

  • Sebastien

    Brand Manager

    Brand identity stewardship, asset review, brand-health, crisis brand response.

    BrandSpecialist

  • Cecilia

    Content Marketing Manager

    Content strategy + editorial calendar; blogs, video, evergreen content.

    ContentSpecialist

  • Margot

    Copywriter

    Ad / marketing / web copy; headline/CTA testing; brand-voice fidelity.

    CopySpecialist

  • Roan

    Digital Marketing Manager

    SEO/SEM/social/email/content paid + organic; channel mix optimization.

    DigitalSpecialist

  • Dashiell

    Email Marketing Specialist

    Email campaigns, segmentation, deliverability, opt-out + regulatory compliance.

    EmailSpecialist

  • Astrid

    Graphic Designer

    Marketing/brand visual content: logos, illustrations, promotional assets.

    GraphicSpecialist

  • Nadia

    Marketing Analyst

    Campaign performance, attribution, ROAS/CAC/LTV, experimentation analysis.

    Mkt-AnalystSpecialist

  • Talia

    Product Marketing Manager

    Positioning, launches, sales enablement, win/loss, GTM strategy execution.

    PMM-MgrSpecialist

  • Atticus

    Public Relations Manager

    Media + analyst relations, press releases, crisis comms, coverage monitoring.

    PRSpecialist

  • Kieran

    SEO Specialist

    Keyword research, on-page + technical SEO, content briefs, ranking ops.

    SEOSpecialist

  • Posie

    Social Media Manager

    Platform-native social content, engagement, paid social, sentiment monitoring.

    SocialSpecialist

Sales9014400

Pipeline, deals, partnerships, and the technical depth behind them.

  • Saoirse

    VP of Sales

    Sales org, pipeline, forecast, enterprise deals, comp planning.

    VP-SalesSenior Leader

  • Solène

    Business Development Manager

    Strategic partnerships, channel/OEM/referral deals, new-segment expansion.

    BDMManager

  • Elliot

    Sales Director

    Regional/segment sales leadership; quotas, forecasting, big-deal coaching.

    Sales-DirManager

  • Pandora

    Sales Manager

    Front-line sales mgmt: pipeline review, rep coaching, ramp, quota attainment.

    Sales-MgrManager

  • Quentin

    Sales Operations Manager

    CRM hygiene, forecasting process, territory/quota planning, sales analytics.

    Sales-OpsManager

  • Beckett

    Account Executive

    Full sales cycle: qualify → demo → propose → negotiate → close → handoff.

    AESpecialist

  • Caspian

    Account Manager

    Existing-account relationship, renewals, expansion, churn-risk surfacing.

    AMSpecialist

  • Lila

    Sales Development Representative

    Outbound prospecting, inbound qualification, meeting bookings for AEs.

    SDRSpecialist

  • Persephone

    Sales Engineer

    Pre-sales technical depth: discovery, demos, solution design, objection handling.

    Sales-EngSpecialist

Customer & support8012500

Onboarding, adoption, renewal, and the front line when something breaks.

  • Anya

    VP of Customer Success

    Leads CS org; retention strategy; NRR/CSAT/churn ownership; product feedback channel.

    VP-CSSenior Leader

  • Cassia

    Customer Support Manager

    Support team mgmt: CSAT/FRT/AHT, staffing, escalation triage, process improvement.

    Support-MgrManager

  • Caleb

    Head of Customer Success

    Retention, expansion, onboarding, health metrics, escalations.

    CSManager

  • Stella

    Call Center Agent

    High-volume inbound/outbound calls per script; CRM logging; QA standards.

    Call-AgentSpecialist

  • Wendell

    Customer Onboarding Specialist

    New-customer kickoff, configuration, training, time-to-value, CSM handoff.

    OnboardSpecialist

  • Sullivan

    Customer Success Manager

    Account portfolio: adoption, QBRs, expansion, early risk surfacing.

    CSMSpecialist

  • Forrest

    Customer Support Representative

    Front-line customer support across phone/email/chat; resolution + escalation.

    SupportSpecialist

  • Hazel

    Technical Support Specialist

    L2/L3 technical support; reproduces, diagnoses, escalates with clean repros.

    Tech-SupportSpecialist

People5005000

Hiring, development, comp, and the org design underneath.

  • Margaux

    Compensation and Benefits Manager

    Comp structure + bands, benefits, market benchmarking, pay-equity governance.

    Comp-BenManager

  • Desmond

    HR Business Partner

    Embedded BU HR: leader coaching, org design, calibration, employee relations cases.

    HRBPManager

  • Romy

    HR Director

    HR function leadership: HRBPs, culture, performance cycles, employee relations.

    HR-DirManager

  • Casper

    Learning and Development Manager

    Capability gap analysis, training program design, leadership development, LMS.

    L&DManager

  • Astra

    Talent Acquisition Manager

    Sourcing, screening, hiring, pipeline building, offer + close management.

    Talent-AcqManager

Finance9004500

Books, forecasts, cash, and the controls around them.

  • Reed

    Controller

    Day-to-day accounting, FP&A, SaaS metrics, audit, tax.

    ControllerManager

  • Wallace

    Finance Director

    FP&A leadership: budgeting, forecasting, variance analysis, decision-support models.

    Fin-DirManager

  • Garrett

    Tax Manager

    Tax planning, federal/state/local/international filings, audit defense.

    TaxManager

  • Tatiana

    Treasurer

    Liquidity, investments, capital structure, FX/rate/credit risk hedging.

    TreasurerManager

  • Walter

    Accountant

    GL transactions, reconciliations, GAAP financial statements, audit support.

    AccountantSpecialist

  • Pearl

    Accounts Payable Specialist

    Invoice processing, 3-way match, vendor payments, fraud-aware banking changes.

    APSpecialist

  • Vincent

    Accounts Receivable Specialist

    Customer invoicing, payment application, aging, collections, cash forecasting.

    ARSpecialist

  • Daphne

    Financial Analyst

    Financial models (DCF/sensitivity/scenarios), investment analysis, decision support.

    Fin-AnalystSpecialist

  • Frances

    Payroll Specialist

    Payroll processing, tax filings, deductions, wage-and-hour compliance.

    PayrollSpecialist

Operations2002000

Cross-functional delivery and the cadence that keeps it moving.

  • Ezra

    Head of Business Operations

    Strategic projects, OKR cadence, business systems, exec analytics.

    BizOpsManager

  • Octavia

    Project Manager

    Project chartering, scope/schedule/budget, risk + dependency mgmt, retros.

    PM-ProjectManager

Advisors & domain SMEs6000042

Depth on call — advisory rather than line ownership.

  • Nova

    AI SME

    AI/ML architecture, prompt engineering, RAG, eval, MLOps advisory.

    AIDomain SME

  • Vivian

    CFO

    CFO-domain SME — finance / FinOps / SaaS metrics depth advisor.

    CFODomain SME

  • Eleanor

    CTO

    Polymath CTO-domain SME: tech-strategy depth and architectural mentorship.

    CTODomain SME

  • Ava

    Cyber SME

    Cybersecurity advisor: threat modeling, AppSec, IR, compliance.

    CyberDomain SME

  • Sloane

    Stock Trader

    Active-markets advisor: pre-market scans, intraday, and trade ideas carrying their risk.

    TraderPersonal Advisor

  • Harper

    Tech Talent Agent

    Personal recruiter for senior technology and security leadership roles.

    TechTalentPersonal Advisor

What a persona actually is.

Three properties, each of them structural. They are why a persona survives contact with a real organization and a prompt does not.

A rank the system understands

Band is not a label on a card. It is x.org.persona.band — a closed set of six the telemetry emits, so rank drives who a decision escalates to and how far it climbs before it reaches you.

Six bands · five on the ladder, one beside it
the same enum, the same ramp, on every surface

A base you update and an instance you never lose

Each persona is a shared base — charter, manner, starting skills — plus an instance that belongs to your deployment. Improvements to the base flow down; what a persona learned in your environment is never overwritten by them.

structure flows down · learning stays local
update touches base, never instance

A seat, not a session

A running persona is a seat in a lane: its own working context, its own model tier for the work it does, and a brief it can be held to. That is what makes an estate a place people hand work to, rather than a series of chats.

one persona · one seat · one lane
model tier binds to the role, not the request

You start from a team, not from 112 decisions.

Compositions that already work, with the reporting lines drawn. We choose the starting team with you against your operations, and it grows a lane at a time.

TechOps6

Build and run the technology platform — design, implement, ship, operate, document.

  • TheoCTO
  • DarleneDevOps Engineer
  • ReeseFull Stack Developer
  • TessaQA Engineer
  • QuinnProduct Owner
  • IrisTechnical Writer

C-Suite7

Run the company. Set strategy, allocate capital, face the board.

  • AugustaCEO
  • TheoCTO
  • MiraCPO
  • MarcusCOO
  • CordeliaCFO
  • WesleyCRO
  • OwenCHRO

Senior Leadership12

Translate strategy to operational execution across the entire senior leadership layer.

  • AugustaCEO
  • TheoCTO
  • MiraCPO
  • MarcusCOO
  • CordeliaCFO
  • WesleyCRO
  • OwenCHRO
  • SageVP of Engineering
  • FelixVP of Product Management
  • ImogenVP of Design
  • AtlasVP of Marketing
  • SaoirseVP of Sales

See six of them work a day.

The demo runs a synthetic day in an estate: personas spawn, hand work sideways, refuse to decide alone, and wait on a person. Same names, same bands, same ramp you just read.